| Topic 1 |
 Introduction |
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Concept |
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Why entrepreneurship? |
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Features of entrepreneurship |
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Entrepreneur |
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Steps to reach the goal |
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Functions of an entrepreneur |
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Some of the great Indian entrepreneurs |
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References |
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| Topic 2 |
Characteristics of an Entrepreneur |
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Types of entrepreneur |
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Essentials of a successful entrepreneur |
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Ten commandments for entrepreneural success |
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5 Key essentials for a successful entrepreneur |
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References |
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| Topic 3 |
Evolutionary process of entrepreneurship |
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Entrepreneurship development cycle |
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References |
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| Topic 4 |
Objectives |
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Forms of business enterprises |
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Sole proprietorship |
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Partnership firm |
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Joint stock Company |
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Co-operative organization |
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Public enterprises |
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GROUP ENTERPRENEURSHIP FOR RURAL POOR: A SPECIAL NOTE |
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FAMILY ENTERPRISE |
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References |
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| Topic 5 |
Auxiliaries to Entrepreneurship Development |
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Tiny Business |
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Assistance for small enterprises |
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Role of Banks / Financial Institutions |
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State Financial Corporations (SFC) |
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Small Industries Development Bank of India (SIDBI) |
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Small Industries Service Institute (SISI) |
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National bank for Agriculture and Rural Development (NABARD) |
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Industrial Development Bank of India (IDBI) |
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Regional Rural Bank (RRB) |
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Scheduled Commercial Bank |
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References |
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| Topic 6 |
Developing Entrepreneurial Competencies |
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Appropriate opportunities provided in congenial environment can help in entrepreneurship development |
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Training for the development of entrepreneurial culture |
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Usefulness of training programmes |
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References |
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| Topic 7 |
Government Polices and Schemes for Entrepreneurship |
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Policy measures for promoting Tiny & Small Enterprises |
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National Alliance of Young Entrepreneurs (NAYE) |
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The specific agencies are |
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References |
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| Topic 8 |
Introduction |
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Planning |
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Revenue |
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Production Planning |
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Expenses |
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Cash |
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People |
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Uses and Benefits of a Business Plan |
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References |
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| Topic 9 |
Introduction |
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Stages of Business Enterprise |
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Stages of Business Enterprise |
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Identification of Business Opportunities |
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Sources of business or product ideas |
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How to set up a small enterprise |
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Vora and Company |
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Packaging and Trade Mark |
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Distribution Channels and Terms of Sale |
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Pricing |
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Sales |
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Costs |
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Advertising |
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References |
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| Topic 10 |
Planning |
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Importance of Planning |
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Flow Chart of Food Enterprises |
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Flow Diagram for Fruit and Vegetable Processing Operation |
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References |
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| Topic 11 |
Introduction |
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Strength and Weakness |
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Opportunity and Threat |
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Case Study |
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Creative Processes |
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Usefulness of SWOT Analysis in Innovation / Creative Process |
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Opportunities |
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Threats |
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References |
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| Topic 12 |
Introduction |
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Sources of Funds |
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Factors affecting financial planning |
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References |
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| Topic 13 |
Income Tax |
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Excise Duty |
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Sales Tax |
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References |
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| Topic 14 |
Introduction |
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Major Components of Marketing |
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Product and Market Strategy |
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Expansion of the product |
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Contraction of the product |
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Alteration or improvement of the product |
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Product Differentiation |
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Positioning the Product |
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After sales services |
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The Key Attributes of Marketing of Food Products |
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References |
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| Topic 15 |
Introduction |
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Functions of packaging |
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Needs or Advantages of Packaging |
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References |
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| Topic 16 |
Introduction |
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Media of Advertisement |
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Indoor Advertising |
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Press Media |
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Radio |
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Television |
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Film |
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Outdoor Advertising |
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Direct Advertising Media |
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Promotional Advertising |
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References |
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