Public Relations and Social Marketing

Topic outline

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  General

  HECM 324
  PUBLIC RELATIONS AND SOCIAL MARKETING 4(1+3)

  P. Amala Kumari, C.H.Sc,
  ANGRAU, Hyderabad

  A.Nithyashree,R.H.Sc,
  UAS, Dharwad

  G.Padmini Devi, SRF, C.H.Sc
  ANGRAU, Hyderabad

  By the end of the course the students will be able to

  • Understand the meaning, importance and types of trainings.
  • Appreciate the role of training objectives in planning, designing and evaluation.
    
  • Comprehend the appropriate training models and methods based on objectives.
    
  • Familiarize with the concepts of Human Resource Development in Home Science.

  • News forum
  • News forum
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  Topic 1

  Introduction to Public Relations

  • Meaning and Definitions Page
  • Evolution Page
  • Positioning Page
  • Public Relations Page
  • PR vs propaganda, publicity and advertisement Page
  • References Page
  • Assessment Quiz
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  Topic 2

  Principles and Functions of PR

  • Principles of PR Page
  • Functions of public relations manager Page
  • Corporate public relations Page
  • References Page
  • Assessment Quiz
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  Topic 3

  Models, Process and Tools of PR in Public, Private and Government Sector

  • Public relation models Page
  • Process of PR Page
  • Public relations tools Page
  • References Page
  • Assessment Quiz
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  Topic 4

  Inter Action with Publics

  • Introduction to public speaking Page
  • Types of public speaking Page
  • Process of public speaking Page
  • Elements of public speaking process Page
  • References Page
  • Assessment Quiz
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  Topic 5

  Body Language in Public Speaking

  • Importance Page
  • Non-verbal forms Page
  • Eye contact Page
  • Facial expression Page
  • Gestures Page
  • Posture and body movements Page
  • References Page
  • Assessment Quiz
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  Topic 6

  Preparation of Public Speech

  • Speech writing Page
  • Decide Type of Speech Page
  • General Purposes of Speeches Page
  • Building Steps of the Speech Page
  • Organization of the Speech Page
  • Technical Aspects of Speech Preparation and Delivery Page
  • Instructions for effective public speaking Page
  • References Page
  • Assessment Quiz
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  Topic 7

  Public Relation – Law and Ethics

  • Laws Page
  • Fundamental Rights Page
  • Intellectual Property Rights (IPR) Page
  • Ethics Page
  • References Page
  • Assessment Quiz
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  Topic 8

  Concept and Philosophy of Social Marketing

  • Introduction to social marketing Page
  • History Page
  • Market mix of social marketing Page
  • Additional Social Marketing "P's" Page
  • Example of a Marketing Mix Strategy Page
  • Social marketing issues Page
  • Difference between conventional and current social marketing Page
  • References Page
  • Assessment Quiz
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  Topic 9

  Principles of Social Marketing

  • Social marketing process Page
  • Analysis Page
  • Strategy development Page
  • Program and communication design Page
  • Pretesting Page
  • Implementation Page
  • Evaluation Page
  • Models of SM Page
  • References Page
  • Assessment Quiz
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  Topic 10

  Marketing Vs Sales

  • Meaning and definition of marketing and sales Page
  • Marketing Vs Sales Page
  • Features - Marketing Vs Sales Page
  • Marketing Vs Sales - Activities Page
  • Marketing Vs Sales Roles Page
  • Differences between marketing and sales tools Page
  • References Page
  • Assessment Quiz
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  Topic 11

  Importance of Social Marketing In Development

  • Developmental issues in sm context Page
  • Classification of developmental needs Page
  • SM models for social change Page
  • Individual- intrapersonal models Page
  • Family Interpersonal Theories Page
  • Society- community/organizational network models Page
  • Consistency approach Page
  • References Page
  • Assessment Quiz
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  Topic 12

  Social Marketing Requirements in Changing Indian Marketing

  • Major changes in Indian marketing Page
  • Major changes in Indian marketing- trends Page
  • Major changes in Indian marketing- shifts Page
  • Major changes in Indian marketing- challenges Page
  • References Page
  • Assessment Quiz
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  Topic 13

  Market Oriented Strategic Planning

  • Strategic planning Page
  • Steps for social marketing Page
  • Phase - 1: Literature review and colleague interviews Page
  • Phase -2: Formative research Page
  • Phase - 3 : Pretest Page
  • Phase - 4: Internal assessment Page
  • References Page
  • Assessment Quiz
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  Topic 14

  Scanning Market Environment

  • Social marketing environment Page
  • Micro-environment Page
  • Macro-environment Page
  • References Page
  • Assessment Quiz
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  Topic 15

  Analyzing Consumer Market and Buyer Behavior

  • Consumer behaviour meaning Page
  • Types of buying behaviour Page
  • Factors influencing buyer behavior Page
  • Cultural factors Page
  • Social factors Page
  • Personal factors Page
  • Psychological factors Page
  • Stages of buying decision process Page
  • References Page
  • Assessment Quiz
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  Topic 16

  Managing Market Channels

  • Meaning and definition Page
  • Types of channel Page
  • Direct channel (zero level): manufacturer --- customer Page
  • Indirect channel Page
  • References Page
  • Assessment Quiz