Horti-Business Management

Schedule

Theory

1. Farm management - definition, nature, characteristics and scope
2. Farm management principles and decision making
3. Production function, technical relationships
4. Cost concepts, curves and functions
5. Factor - product, relationship, Factor – factor relationship and Product - product relationship, optimum conditions
6. Principles of opportunity cost, equi-marginal returns and comparative advantages
7. Time value of money, economic of scale, returns to scale
8. Cost of cultivation and production and break even analysis
9. Decision making under risk and uncertainty
10. Farming systems and types
11. Business Management - meaning, definition of management, functions of management
12. Planning - meaning, steps and methods of planning, types of plan, characteristics of effective plans
13. Organizations - forms of business organizations, organizational principles, division of labour
14. Job design and span of control
15. Responsibility, power, authority and accountability
16. Direction - guiding, leading, motivating, supervising
17. Coordination - ¬meaning, types and methods of controlling - evaluation, control systems and devices
18. Budgeting as a tool for planning and control. Record keeping as a tool of control
19. Functional areas of management - operations management - physical facilities, implementing the plan
20. Scheduling the work, controlling production in terms of quantity and quality
21. Materials management - types of inventories, inventory costs, managing the inventories, economic order quantity (EOQ)
22. Personnel management - recruitment, selection and training, job specialization
23. Marketing management - meaning, marketing functions
24. Marketing Institutions - shandies, co-operative and regulated marketing institutions
25. Marketing Institutions - other marketing institutions and WTO
26. Marketing channels, marketing costs, margins, price spread and marketing efficiency
27. Price analysis – forecasting and market integration
28. Planning the marketing programmes, marketing mix and four P's of marketing of mix
29. Market segmentation - methods of market segmentation, product life cycle
30. Pricing policy, pricing method, price at various stages of marketing
31. Financial management - credit, types of credit, 3R's of credit, types of repayment
32. Important financial institutions
33. Financial statements and ratios, capital budgeting
34. Project management - definition, project preparation evaluation measures