Activities of the Marketing Department

Marketing Management 3(2+1)

Lesson 03 : Marketing Management

Activities of the Marketing Department or The Functions of the Marketing Manager

The Marketing Manager or the Marketing department has the follow specific responsibilities.

  • Develop a marketing policy
  • Organise the marketing function
  • Build a vigorous, hard-hitting sales force
  • Sponsor a continuing programme of business research
  • Analyze and interpret data on indicated trends
  • Participate in corporate decision making and develop detailed sales plans and budgets
  • Determine the most desirable channels of distribution
  • Plan and direct the actual selling effort
  • Co-operate with other functions at the top company level
  • Co-operate with other members of top management
  • Exercise general policy control over advertising and sales promotion
  • Provide those customer services that company products demand
  • Give special attention to company's overseas marketing problems
  • Encourage good employee relations
  • Periodically review the over-all marketing organisation and programme
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Last modified: Saturday, 17 December 2011, 5:59 AM