Marketing Management 3(2+1)

Lesson 04 : Types of Markets

Classification on the basis of importance

• Primary Market: In this market farm products are sold by the primary producers to the wholesalers or their agents.
• Secondary Market: Wholesalers sell goods to the retailers who in turn would sell to customers
• Terminal Market: In these markets consumers buy from the retailers. Market can also be divided into two kinds on the basis of nature of business transaction
• Spot Market: Sellers, on the spot, physically handover goods to the buyers in exchange for money.
• Future Market: These markets help buyers and sellers to make agreement for delivery of goods in future.