Information from Various Sources

Marketing Management 3(2+1)

Lesson 08 : Marketing Process

Information from Various Sources

  • Flood of information is available to the buyer on new products, services and improved versions of existing products.
  • The sources are advertising, samples and trials, display in shops, and salesmen’s suggestions.
  • The very existence of the product is known to the consumers through these sources to which a negative or positive attitude may be developed at a later stage. But still, the information has reached the consumer which will have a definite influence on his buying behaviour.
Index
Previous
Home
Last modified: Saturday, 17 December 2011, 6:28 AM