Marketing Management 3(2+1)

Lesson 10 : Market Segmentation

References

1. Mamoria C.B, 1977,Principles and Practice of Marketing in India, Kitab Mahal, Allahabad.
2. Kotler, P. 1997, Marketing Management-Analysis, Planning, Implementation and Control, 9th Edition, Prentice Hall, New Delhi.
3. Ramaswamy, V.S., 2002, Marketing Management, Macmilan India, New Delhi.
4. Jerome E. Mc Carthy & William D. Perreault, 1993, Basic marketing – A Global Managerial Approach, 11th edition, IRWIN Series, Sydney.