Communication and Adoptation

COMMUNICATION AND ADOPTION 3(3+0)

Lesson 1 : Meaning and Concept of Communication

Introduction

Communication is universal to all human beings and is central to our lives. In fact it regulates and shapes all human behaviour. One of the major tasks of an extension worker is to communicate technical information to its users. Technical knowledge is of no use unless it is accepted and adopted by concerned families.

The ability to communicate effectively will determine to a large extent the success of an extension programme. It is therefore important to understand the concepts of communication like. What is communication? its importance the elements types functions and models of communication? feedback in communication? What are the barriers and how to overcome them and finally how to diffuse homestead technologies for better quality of life for rural women.

The topics covered will help not only to understand the process of communication but will also make you a better and more effective communicator in transferring home and farm technologies for the rural masses.