Communication and Adoptation

COMMUNICATION AND ADOPTION 3(3+0)

Lesson 1 : Meaning and Concept of Communication

Characteristics of communication

Having gone through the various definations we can identify some characteristics of communication .They are :

1. Communication is a two way process: It involves a sender and receiver. The sender or receiver can be an individual or a group.

2. There has to be a message: The message can be an information, a directive, an enquiry, a feeling, an opinion, an idea or any other.
   

3. Commonness of understanding: Communication can occur only when there is commonness of understanding between the sender and the receiver. The commonness includes factors like common culture, common language and common environment. Words, phrases, idioms, proverbs, gestures and expressions are deeply culturised and possess high communicative potential for people from similar background.
   

4. Modifying the behavior of other individuals: The information transmitted to the receiver receives a response in the form of some change in the behaviour of the individual.

5. Method of giving information: Information can be given through words or through other means like signs, gestures, expressions etc.

So it can be concluded that communication is a process of social interaction, i.e., in a communication situation two or more individuals interact. They try to tangibly influence the ideas, attitudes, knowledge and behaviour of each other. Communication is an exchange of information, knowledge, ideas or feeling taking palace between two individuals.