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The world of modern day is often called the "Age of Communication and information." The importance of communication has been greatly emphasized by all management experts. just like birth, death, growth and decay communication is an part of individual life. Man is the only animal who can express and has the power to express in words i.e. both by word of mouth or in written form.
In these days, communication is business; and weather it is managers, subordinates, salesmen, technicians, foremen, lawyers, auditors, consultants, teachers, doctors, or anyone else who, they are all concerned with the problem of communication.
As you have already learnt in your previous class communication is the process of understanding people and one can overlook its importance. The main cause of misunderstanding between people is lack of effective communication. This happens in our day to day routine life or at work. The importance of communication has been widely recognized in recent years.
And the need for effective communication becomes clear when you go through the following statements
- Human existence is impossible without communication. Communication is part and parcel of social system.
- Information is every individuals need. Through communication information need is satisfied.
- Individuals make decisions every minute. Communication helps in decision making.
- Whether family or any other institution for that matter, cannot function without communication. Communication helps to achieve coordination and cooperation.
- Education aims at behavioral change. Intended behavioral change can be achieved only through communication.
- Disputes and conflicts are settled through negotiations. Communication helps in establishment peace and harmony
- Individuals vary in their capacities and efficiencies. Communication demonstrates individual’s efficiencies.
- Also individuals vary in their performances. Communication effectively evaluates individual’s performance.
- Every second many changes occurs in the world. Communication keep people informed.
- Leadership action is impossible without communication between the leader and his followers. Communication is basic for leadership action.
- Whether teacher or student, lawyer or client, marketer or consumer, farmer or extensionist, job satisfaction is essential. Communication provides satisfaction.
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Participants