Communication and Adoptation

COMMUNICATION AND ADOPTION 3(3+0)

Lesson 2 : Communication

Role of communication in extension

Communication is basic for the transfer of new information and ideas that have been developed by the scientist. Communication has therefore attained great importance in the community development and Extension programmes. It is through this process that the aims and objectives of the programme are to be widely disemminated to the people and useful information to solve their problems is to be passed onto them. This necessitates that the extension workers should have a through understanding of the communication process.