Integrative Functions

Lesson 3 : Functions of Communication

Integrative Functions

Communication takes place in order to energise, organise and channelise the behaviour of individuals in the society. These become embedded in the social system, art, literature, folklore, beliefs and institutional practices. A major function of communication is integration or bringing about togetherness and understanding of all members at the organizational level. This helps to maintain individual, societal or organizational stability.

  1. Seal MacBride says that communication brings about changes in the society. According to him the functions of communication are:

  2. Information: The accessibility to the information brought about by communication helps in changing the society. When people are informed about the on-going problems of the world, the society can change to make themselves stronger to fight those problems.

  3. Socialization: Communication can help people socialize and come together on a common platform, understanding and helping one another in times of need by realizing the common ground of similarity we all share as being human being. Socialization can be possible only through communication.

  4. Motivation: Societies can change for the better, if the change is brought about by the motivation. And motivation is possible through communication. The motivation for betterment, for achievement and for harmony.

  5. Discussion and debate: The fact that communication allows us to discuss and debate an issue holds extremely important, for, by doing so we can resolve any politician or social issue for the betterment of the society.

  6. Eduction: Education is the backbone of the society. The development and the social and economic status is very much determined by the level of education that the citizens of the country have been able to acquire. This can pave the way to the social advancement and economic self-sufficiency.

  7. Cultural promotion: Communication also helps people to be informed about the different cultural variations that countries and the world enjoys. Knowing and understanding them can help us understand one another and live with peace and prosperity.

Communication, thus, is an exclusive ladder to reach the ultimate goal, the goal being, the societal harmony and peace.

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Last modified: Wednesday, 18 January 2012, 10:02 AM