Communication and Adoptation

COMMUNICATION AND ADOPTION 3(3+0)

Lesson 4 : Classification of Communication

Informal communication

Informal communication is usually built around the social relationships among members of the society. There are no rules and regulations regarding the mode of communication, channels of communication. It arises due to the personal needs of the members of an organization.

At times, in informal communication, it is difficult to fix responsibility about accuracy of information as rumours and heresay such communication is usually oral and may be covered even by simple glance, gesture or smile or silence. In informal communication it is not possible to identify the source of communication, nor can we say where the communication ends.

Mass communication:

Is the term used to describe the relay of information through to large segments of the population at the same time. Mass media usually refers to newspaper & magazine publishing, radio & television & film, as these are used both for disseminating news and for advertising.