Digital Advertizing

Milestones

Digital Advertising

Lesson 2: Evolution, mile stones and attributes

Mile stones in Advertising

• Prior to 5th century - Hired criers and wall signs.

• 5th – 8th century - Human voice, executed signs and placards.

• 9th – 15th century - Free samples.

• 1438 - Printed materials – posters, hand bills, newspapers etc.

• 16th – 17th century - News letter to news books to newspapers of present type.

• 18th – 19th - Magazine advertising, promotional advertising – window displays, fairs, exhibitions.

• 20th Century - Radio, T.V., Travelling display, neon signs, sky writing.

• 21st Century - Digital signage, online advertising.