Digital Advertizing

Lesson 5: Types of advertising- Market & Objective based

Institutional Advertising

The institution presents its own story to build up an image on itself in the public mind. It is public relations approach advertising, trying to build a positive image for the firm in the eyes of internal and external public and it does not attempt to sell any product.

The objectives are:

• To make the institutions known.
• To make its services and products known.
• To make its achievements known.
• To make its values known.
• To make socio-political, economic and moral statements.