References

Digital Advertizing
Lesson 6: Types of advertising -Media based

Reference

  1. Upadhyay,S.& Tandon (1991). Advertising with special reference to India. New Delhi:Concept Pub. Co.

  2. Sontakki, C. N., (1996). Advertising. Kalyani Publishers.

  3. Philp K. (1997). Marketing Management, Ninth Edition. New Delhi: Printice Hall of India Private Limited.

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