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Advertisement refers to graphics that are used for displaying specific information to viewers. The signages are displayed on the streets and buildings, to inform the travelers about various products and services available. One can display the information in different ways. However, development in science and technology has given way to digital advertising and this is most commonly used today.
Advertising experts express, right from street crying and dramatic playing, wall writing, printing, radio to TV ads as the conventional techniques of advertising and denote all web based techniques as digital advertisements.
Digital displays include light-emitting diode (LEDs), LCDs and projected images, which can be found in private and public environments. Delivery through the digital signage is based on hardware, like player server, display screen and content manager servers. When connected to the internet, one can update the digital signage from remote locations too.
Conventional display methods, on the other hand, include printed boards and newspapers and hence, the required text needs to be printed, pasted, erected and distributed among people.
We find both conventional and digital advertisements in the current age.
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