Reason why copy

Digital Advertising
Lesson 10: Advertisement Copy

Reason why copy

Features

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  • It stresses the product point of differences and superiority to convince and persuade the reader in reference to those of rivals.
  • It proves the product superiority by means of evidence in the form of performance tests, records, testimonials, guarantees, data etc.
  • It appeals straight to the judgment or intellect of the individuals, than emotions.

Advantages

  • Explains why the prospects should buy the product / service of the advertiser.
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Last modified: Saturday, 29 October 2011, 9:44 AM