Digital Advertizing

Digital Advertising

Lesson 10: Advertisement Copy

Human interest copy

Features

• Appeals to the emotions and the senses rather than intellect or judgement.
• Tells about the product in relation to the people instead of confirming to the facts.
• It gets to selling points more leisurely, indirect with reluctance.
• It capitalizes on people’s unfailing interests in themselves their relatives and friends.
• The important forms are humorous, fear story and predicament copy.

Advantages

• Sympathy, love, affection, fear, humour, curiosity and other emotional appeals are used to the senses of touch, sight, taste, smell and hearing.

Types of Human interest copy