Educational copy

Digital Advertising
Lesson 10: Advertisement Copy

Educational copy

Features

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  • Educate the prospects for the purpose of warm welcome.
  • It mostly appears in newspapers at close intervals containing little or no information about the advertiser.
  • It indicates the improvement in the existing product in terms of structure, colour, size and utility. Mostly symbols are used.

Advantages

To arouse curiosity and stimulate interest in forthcoming new comer. Can best be used as an introductory phase as well as retentive phase
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Last modified: Saturday, 29 October 2011, 9:50 AM