Digital Advertizing

Digital Advertising

Lesson 12: Planning of advertisements for different media

References

1. Upadhyay,S.& Tandon (1991). Advertising with special reference to India. New Delhi:Concept Pub. Co.
2. Sontakki, C. N., (1996). Advertising. Kalyani Publishers.
3. Philp K. (1997). Marketing Management, Ninth Edition. New Delhi: Printice Hall of India Private Limited.