Principles and Techniques of Veterinary and AH Extension

NEED FOR STUDYING EXTENSION

• To be a successful extension worker he should not only know what to teach, but also how to teach people.
• In other words, it is not enough that he is equipped with technical knowledge in subject matter fields; but also he should have the ability to successfully communicate his ideas to the people, taking the personal social and situational factors into consideration.

• The extension worker needs to understand not only his own programme and objectives but also the nature of the people with whom he lives and works.
• He needs to understand the motives of people; why certain people take the new ideas more rapidly than others, why certain people want to take the leadership and why certain others hesitate.