From the time when the national distribution of blossom oats was started, the selling agents had urged Mr. Vora to advertise. For some months he under took such advertising in the major cities in which he had sales representation. After spending some Rs.4000 without any apparent sales response to justify such expenditure he ceased advertising.
While Mr. Vora had suffered considerable loses since the launching of his enterprise, he was still anxious to make a success of it and was willing to put more money into the venture if the suggested chance for his marketing gave promise of bringing profitable sales.
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