Enterpreneurship Development

Entrepreneurship Development

Lesson 11 : SWOT Analysis

Case Study

To understand SWOT Analysis better, let us look at a case study of SWOT Analysis conducted in a five star Hotel in Bangalore:

The strengths of this five star Hotel are

1. It has got more than 95 years of experience
2. It has hotels in different places in India
3. It has many heritage properties which adds to its charm and represents Indian culture
4. It has a few low budgeted hotels, which caters to the needs of middle class tourists
5. It has hotels not only in big cities but also in small cities which are of tourist importance

The weaknesses are

1. It has tough competition from rivals, and hence their concentration is diverted.
2. It has very few low budget hotels, which are of need today.
3. It has more than one hotel in one city, which is a waste of investment.

Its opportunities are

1. There is availability of government support in the form of land and financing of projects.
2. There is an increase in the tourist inflow in India. India is expecting to receive 2.4 million tourists, i.e., there will be lot of business.

Its threats are

1. Its competitors are also located near the hotel.
2. It has to face the threats of various resorts, which people are looking for now – a – days.
3. It also has threats from smaller hotels, which tourists prefer, because of cheaper rates and almost the same kind of hospitality.

Therefore, this hotel has to overcome its threats and weaknesses and concentrate more on its strength and opportunities available.