Creative Processes

Entrepreneurship Development

Lesson 11 : SWOT Analysis

Creative Processes

According to Mc Kitterick, an organization can succeed only if is insists upon ‘creativity’ or ‘constant innovation’. Creativity should be a continuous process in any organization, be it a sole trading concern, a partnership firm, a small scale industry or a large scale organization. Creative process is essential because, the purpose of every business is to create a customer, which is possible only with creativity.

The emphasis on creative process was also given by professor Drucker. Professor Drucker expressed that “any business enterprise has two – and only two – basic functions: marketing and innovation.”

Creative process may take the form of lower price, new or better product, a new convenience or the creation of a new want, new use for the old product, improvement in design or even in the marketing technique.

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Last modified: Monday, 16 April 2012, 7:50 AM