Film

Entrepreneurship Development

Lesson 16: Advertising

Film

Film advertising is yet another medium of publicity characterized by sound, motion, color, vision, and timeliness. This audio – visual medium has a wide range of exhibits starting from an ordinary slide presentation to the commercial film screening. Generally, all consumer goods manufacturers advantageously use this medium.

Advantages

  1. It covers all classes of people – poor, middle and rich.
  2. Explanation and demonstration is possible.
  3. It has a wide appeal.
  4. It is not wasted, as people sit to watch a movie.

Disadvantages

  1. The co – operation of theatre owners or VCP owners is essential.
  2. The audiences get irritated, where more such advertising films are shown.
  3. Only cine watchers can be covered.
  4. It is costly.
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Last modified: Wednesday, 18 April 2012, 10:09 AM