Rural Sociology and Psycology

2.5.8.Importance of motivation in extension

(1) For mobilising the villagers and extension workers.

(2) Knowledge of biological drive/needs helps the extension worker to realise the problems of the people. It helps in sympathetic handling.

(3) Knowledge of psychological and social drives helps the extension worker to formulate programmes and make effective approaches in changing their attitude.

(4) Knowledge of other motivating forces help avoiding conflicts or tensions.