Week	Name	Description
24 February - 2 March	1.1 Evolution of co-operative movement in India
	1.2. Objectives of cooperatives
	1.3. Principles of cooperatives
	1.4. Democratic Member Control
	1.5. Members' Economic Participation
	1.6. Cooperative Education, Training and Information
	1.7. Need for co-operation
	1.8. Benefits
	1.9. Weakness of the cooperative movement
	1.10. Causes which have retarded the growth of the movement
3 March - 9 March	2.1. Genesis of cooperative movement in fishery sector
	2.2. Formation of a Co-operative Society
	2.3. Status of Indian fishery co-operative movement
	2.4. Fishery cooperatives in India
	2.5. Organizational Structure of Co-operative Societies
	2.6. Status and problems of fisheries co-operatives
10 March - 16 March	3.1. Capital and credit requirements of fishery sector at macro and micro levels
	3.2. Role of co-operatives in fish marketing
	3.3. Broad classification of sources of finance
	3.4. World Bank
17 March - 23 March	4.1. Principles of financial management
	4.2. 3 R's of credit: Returns, Repayment Capacity and Risk bearing ability
	4.3. Undiscounted Measures
	4.4. Project Evaluation or Capital Budgeting or Investment evaluation
	4.5. Time value of Money
	4.6. Discounted Measures
	4.7. Discounted Pay Back Period
24 March - 30 March	5.1. History
	5.2. Functions
	5.3. Interest Rate and beneficiaries
	5.4. NABARDs collaboration with other agencies
	5.5. Area of financing in fisheries sector
	5.6. Monitoring ongoing project
	5.7. Lending operations
	5.8. Problems in fisheries financing
	5.9. Remedial measures to improve fisheries finance
	5.10. Commercial Banks
	5.11. Various loan schemes of commercial banks
	5.12. Specialized financing organization
31 March - 6 April	6.1. Basic Accounting Procedures or Analysis of Business Performance
	6.2. The Income Statement / Profit and Loss Account
	6.3. The Balance Sheet
	6.4. The Cash Flow Statement
	6.5. Ratio analysis
7 April - 13 April	7.1. The Core concepts of marketing
	7.2. Need, Wants and Demands
	7.3. Products
	7.4. Exchange, Transactions and Relationships
14 April - 20 April	8.1. Markets
	8.2. Approaches
	8.3. Marketing and Marketers
21 April - 27 April	9.1. Introduction to marketing management
	9.2. Demand States and Marketing Tasks
	10.3. Pure monopoly
28 April - 4 May	10.1. Different types of market structure
	10.2. Pure competition
	10.3. Pure monopoly
	10.4. Monopsony
	10.5. Monopolistic competition
	10.6. Oligopoly, Oligopsony, Price discrimination
5 May - 11 May	11.1. Meaning of elasticity
	11.2. Price elasticity of demand
	11.3. Income elasticity of demand
	11.4. Cross elasticity
	11.5. Determinants of Elasticity
	11.6. Uses or importance of Elasticity
12 May - 18 May	12.1. Approaches for studying the problems in marketing
	12.2. Marketing Channels and Supply Chain
	12.3. Marketing channels for small-scale fisheries products
19 May - 25 May	13.1. Marketing Channel Functions and Flows
	13.2. Number of Channel Levels
26 May - 1 June	14.1. Marketing Environment-Consumer Behavior
	14.2. A Model of Consumer Behaviour
	14.3. Major factors influencing Consumer Behaviour
	14.4. Cultural factors
	14.5. Social factors
	14.6. Personal factors
	14.7. Selective Attention
	14.8. Selective Distortion
	14.9. Selective Retention
	14.10. Learning
	14.11. Beliefs and Attitudes
	14.12. The Buying Decision Process
	14.13. Types of buying behaviour
2 June - 8 June	15.1. Product Management
	15.2. The Product Life Cycle
	15.3. New Product Development
9 June - 15 June	16.1. New Product Development Process
	16.2. Managing Product Life Cycle
	16.3. Product and Product Mix
	16.4. Product Levels
16 June - 22 June	17.1.Types of Marketing Strategy
	17.2. General Marketing Strategies
	17.3. Decision Area Strategies
23 June - 29 June	18.1. Domestic Fish Marketing in India
	18.2. Marketing of fish and fishery products
30 June - 6 July	19.1. Trade liberalization and fisheries markets
	19.2. Subsidies in Indian fisheries
	19.3. Future trends