Financing and Marketing Management

Unit 3- Fishery Financial Management and Insurance

3.2. Role of co-operatives in fish marketing

• Fishermen's co-operatives are often seen as ways of improving marketing, involving bottom-up pressure by those who most stand to benefit from the improvements.
• Fishermen who pool their resources can improve local storage facilities; acquire collector boats and mini ice-plants.
• They can greatly improve the physical handling of fish in the catching-assembly phase, where the greatest handling problems have been demonstrated to exist (since the quantum fish each fisherman handles is small)
• They can greatly increase their share of the wholesale value of the catch at the expense of middlemen. (when organized in collective manner to improve bargaining power)