Lesson 5: Theoretical Perspectives on Creativity: Cognitive Theories
1st view point
Alex Osborn developed the two mind theory of creativity.
Each person has two minds. The Creative mind is the idea generator and acts through free association.
Second is the judicial mind. It is a filter and acts-in a step-by-step logical fashion. He noticed that some people consistently generate more and better ideas than others the reason was the dominance of the creative mind.
Creative people were able to "turn off' the Judicial mind and allow free association to occur.
Osborn developed four rules to help less creative individuals and allowed the ideas to flow. Brainstorming was thus invented and became a success in corporate life almost overnight.
Participants