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Current course
Participants
General
26 February - 4 March
5 March - 11 March
12 March - 18 March
19 March - 25 March
26 March - 1 April
2 April - 8 April
9 April - 15 April
16 April - 22 April
23 April - 29 April
30 April - 6 May
Pricing policy
i) Mark – up Pricing
ii) Price Lining refers to offering of merchandise at distinct price levels. Shirts sold at rs.50, Rs.75, and Rs.100 etc. income level and buyer’s desires of a store’s customers are important factors. Advantages of price lining are the simplification of customer’s choice and reduction of the store’s minimum inventory. iii) Odd Pricing: Small businesses managers believe customers will react more favourably to prices ending in add numbers E.g.Rs.13, Rs.15, beta prices – Rs.179.95, Rs.499.95. |
Last modified: Thursday, 21 June 2012, 9:49 AM