Retailing and Merchandising in Textiles and Appare

Retailing and Merchandising in Textiles and Appare 3(2+1)

Lesson 07 : Store Retailing (contd…)

Niche Stores

Niche is a term used to describe a narrowly defined customer segment. Because niches have very specific needs, niche retailers offer deep assortments of one particular type of merchandise. A company could also serve a niche by defining its market in narrow geographic terms; that is a retailer might serve only one small neighborhood, meeting many of its needs.