Retailing and Merchandising in Textiles and Appare

Retailing and Merchandising in Textiles and Appare 3(2+1)

Lesson 08: Store Retailing (contd…)

Mom-and-Pop Store

The mom-and-pop store is a small specialty store run by the proprietor and possibly a few employees. Often a husband and wife operate these stores. This explains the deviation of the name. These stores are found in every community, large and small. They usually have no branches and do not belong to a chain. The sales of mom-and-pop stores, however, total less than 50 percent of the total sales volume of all specialty stores.