Retailing and Merchandising in Textiles and Appare

Retailing and Merchandising in Textiles and Appare 3(2+1)

Lesson 09 : Non-Store Retailing

Catalog Showrooms

The catalog showroom is set up like a trading stamp redemption center, with merchandise catalogs for customers to study and samples of the merchandise on display in the showroom. Orders are filled from a stockroom on the premises, and customers take their purchases with them.