Retailing and Merchandising in Textiles and Appare

Retailing and Merchandising in Textiles and Appare 3(2+1)

Lesson 10 : Non Store Retailing (contd…)

Online Computer Services

Computer technologies permit consumers to use the internet and online services like prodigy, CompuServe, and American online to shop in cyberspace. As growing numbers of consumers have home computers, this will be a growing medium for the fashion industry.

Limitations are

• Graphics are less clear than photographs
• Consumer can be in only one store at a time
• Making comparison shopping difficult

Advantages are

• Immediate update of products
• Many companies provide a chance to order directly via computer

Examples

• Internet malls
• Shopping 2000
• Shopping in
• MCI Market place