Retailing and Merchandising in Textiles and Appare

Retailing and Merchandising in Textiles and Appare 3(2+1)

Lesson 19 : Sales Promotion Techniques

Television

Television advertising is growing in popularity as the general public is watching more and reading less. The medium also offers the advantage of being able to show how clothing might fit into a real-life situation. However, advertising is hampered by consumers' opportunity to browse channels. Other major drawbacks to TV advertising are the costs of air-time and production.