Retailing and Merchandising in Textiles and Appare

W & WEPC

Retailing and Merchandising in Textiles and Appare 3(2+1)

Lesson 26 : Exports And Imports

Wool and Woollens Export Promotion Council (W & WEPC), New Delhi

The W & WEPC was set up for promotion of export of woollen products. It gets grants-in-aid from the Government. It has two branch offices in Bombay and Ludhiana.

• To introduce foreign businessmen to appropriate domestic exporters of woollen/acrylic products and provide them with information useful in conducting business with firms in India.
• To assist foreign buyers in their visits to India and chalk out tour programmes, arrangements etc.
• To participate in leading international trade fairs and exhibitions in order to project the quality and variety of Indian woollen products abroad.
• To promote overseas public relations.
• To research foreign markets and supply information about overseas consumers requirements to Indian exporters.
• To keep track of international fashion trends and fashion forecasts and transmits them to Indian woollen units.
• To sponsor sales-cum-study delegations of Indian exporters abroad for a first-hand knowledge of market trends abroad
• To invite representative of leading international departmental stores so as to help foreign buyers gain first-hand knowledge of the capability of India's woollen industry.
• To maintain close contact with the Government for sorting out problems faced by the exporters
• To chalk out and implement programmes for enlarging and improving the production base.