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Leaflets are meant to be given to people either by hand or kept at places frequented by people so as to catch the instant attention. Leaflets are basically an open letter with the main purpose holding prompt attention of the readers. Thus, it is important that leaflets have to be striking enough to impel readers to read it. To give leaflets a fine impression, it is equally important that some considerations have to be taken care during the leaflet printing.
A good design plays a key role in making a successful leaflet. Poor designing in a leaflet spoils the entire mood of the subject matter of the piece. To make the entire piece appealing, it is imperative to attach it with good designing elements, so that it catches the instant attention of readers. Some basic knowledge of designing along with some useful tips about how to make it look impressive can help you having a fine leaflet printing.
The first and most important point needs to be thoughts of is the theme of leaflet. Discuss the entire concept of making a leaflet. A clear point about the nature of leaflet will give you clarity about the subject matter of leaflet. While talking about design elements of leaflet printing, the most you have to take care of is the layout design of the leaflet. A good layout design includes the work of placing headlines and pictures in the page.
Moreover, selecting pictures is another point to be noticed. Pictures relevant to the subject matter do wonders. Check well the sources from where you are taking pictures, and take permission if the picture is not your own work. Text editing, selecting a good background colour, etc. are some other important points contributing greatly in leaflet printing. Applying these tips become useful while designing a leaflet.
Structuring the leaflet
To begin with any text, photographs, illustrations, logos and artwork etc. would have to be collected together, ready to be arranged on the computer.
There are many different software packages available for DTP, some for illustration and drawing, others for painting and photo-editing, and others for 'page-layout'. Which one you use depends upon the kind of document you are creating, and also on personal preferences. Usually individual 'elements' are created in a program best suited to them, and then all these elements are arranged together in a 'page-layout' program.
For instance, illustrations, logos and drawings may be created in Macromedia Freehand, CorelDraw or Adobe Illustrator, photographs and 'painterly' images may be created, edited and colour separated in a package such as Adobe Photoshop, text may be input and edited in a word processor such as MS Word, and finally all these elements would be arranged together in a page layout program such as Microsoft Publisher, Quark XPress or Adobe PageMaker.
Any photographs required would be scanned into the computer. Logos and illustrations could either be created directly on the computer, or could be scanned from original artwork, then edited and cleaned up in either a drawing program or photo-editor. When the artwork or photographs are scanned into the computer a file is created that represents the image, and this file becomes one of the elements.
Once all the elements have been created, they can be arranged together in the 'page-layout' program. Colour, text styles, graphic effects can all be set in this program and the layout of the leaflet can be arranged too. To try out different versions, it is very easy to copy the page a few times, and create variations on each. Colours can be changed, new text entered, and if other photos are required these can be scanned again and imported into the layout.
Once a pleasing layout is achieved, examples can be output to a desktop colour printer, to check the layout when actually printed. However there will be differences between colours on screen, printed to desktop printers and the final printing press output. To check colours, a colour swatch book is required, choose the colour from the swatch book and enter the exact values for it into your program. The colour may look odd on screen but you know it will print correctly.
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