Commit to Consistency

Designing Information Material 4(1+3)

Lesson 14 : News Letter

Commit to Consistency

Commit to consistency. Consistency is the key to newsletter success. This is best achieved by limiting the number of pages.

A single-page, two-sided newsletter that appears every month is preferable to a four-page newsletter that appears every other month or an eight-page newsletter that appears quarterly. Your goal is to build awareness and maintain mindshare among clients and prospects. The shorter your newsletter, the more frequently you can mail it and the greater the number of prospects you can send it to.
Avoid overly-ambitious newsletter programs that require more time and money than you can comfortable invest. Disappointment is certain to result when you bite off more than you can chew.

Last modified: Tuesday, 1 May 2012, 4:41 AM