Designing Information Material

Designing Information Material 4(1+3)

Lesson 14 : News Letter

Provide Meaningful and Readable Captions

After headlines and subheads, captions are the third most-noticed part of your newsletter. Accordingly, use captions to not only identify the contents and importance of each photograph, table or chart, but also explain their relationship to adjacent text. Captions should be as easy to read as body copy. Avoid long captions set in a small type size. Instead of using italicized type, consider setting captions in a contrasting typeface, which will help them stand apart from adjacent body copy.