Information for Electronic Media

Designing Information Material 4(1+3)

Lesson 15 : Information for Electronic Media

Information for Electronic Media

In the previous class we have learnt how to prepare information and present it in the print form or as presentations or the computer class. In this class you will learn how to design your information to suit radio and television broadcast. Audio- visual media are a powerful in transferring information/knowledge to farm men/farm women.

In order to transfer the knowledge one cannot directly go to radio/TV station start speaking. You will need a well written and rehearsed script for effective presentation. The script writing for print and broadcast differ. Although they differ the basic philosophy remains the same: to communicate the best way within the given constraints of the medium.

Electronic media is easy for listeners or views to absorb; a person has to work much harder when reading than when listening or viewing. However it is still important to write clearly and simply.

Last modified: Tuesday, 1 May 2012, 6:33 AM