Objectives of the AIR

Electronic Journalism

Lesson 04 : Expansion of All India Radio

Objectives of the AIR

The All India Radio aims at providing information, education and wholesome entertainment, keeping in view the motto" Bahujan Hitaya, Bahujan Sukhaya." i.e. the benefit and happiness of large sections of the people. It strives to

  1. Uphold the unity of tile country and the democratic values enshrined in the constitution and promote national integration.
  2. Present a fair and balanced flow of information of national regional, local and international interest, including contrasting views, without advocating any opinion or ideology of its own.
  3. Promote the interests and concerns of the entire nation ensuring that the programmes reflect the varied elements which make up the composite culture of India.
  4. Produce and transmit varied programmes designed to awaken, inform, enlighten, educate, entertain and enrich all sections of the people.
  5. Produce and transmit programmes relating to developmental activities in all their facets including extension work in Agriculture, Education, Health and Family Welfare and Science and Technology.
  6. Serve the rural population, minority communities, women, children, illiterate as well as other weaker and vulnerable sections of the society.
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Last modified: Friday, 30 March 2012, 9:55 AM