Commercial broadcasting by AIR started in 1967and the commercial service of DD in 1976 January 1 onwards). Goods (mostly consumer goods, food, drinks, textiles, health and beauty aids. etc.) and services are advertised on DO, although tobacco, liquor, wine etc are not accepted during prime time. Surrogate advertising (Soda wit h names of very popular liquor, for example) is allowed.
Advertisements in English and Hindi .are telecast on the national network: those in regional languages are telecast on the regional channels. Bookings are normally accepted through registered and accredited agencies. The agency commission is the usual 15 per cent for all agencies.
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