Role of Television in Development

Electronic Journalism

Lesson 11 : Role of Television in Development

Role of Television in Development

Television constitutes an important medium widely used to disseminate information to its viewers. It has the unique feature of combining audio and visual technology, and thus considered to be more effective than audio media. It serves multiple purposes of entertainment, information and education. Besides performing motivational function it helps in providing discovery learning and cognitive development of its viewers. Because of its better accessibility, it can bring learning materials to the masses in more direct, effective and personal way than other educational media. Although every media have some strengths and weaknesses, much more depends on how the media is used. The researches carried out by Bates (1981,1983,1987, and 1988), Salomon (1979), and Olson and Bruner (1974) suggest the television differs from other media in the way it can represent knowledge, and such differences have certain pedagogic and developmental implications.

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