The role of the Media in the society primarily depends up on the character of the society and its impact on the freedom it enjoys its access to the people and its credibility and acceptability. Democracy requires an informed public opinion for its effective operation, since the public opinion becomes the ultimate controller of social goals, laws and affairs of the society.
Vital link between the people and Govt. The spread of education and the development of news paper, radio and television have made it possible for more people to be well informed about issues and events in their society, In fact the media can serve vital link between the people and those exercising power at various levels and ensure responsive governance.
Free flow of Information Democratic constitutions therefore have to guarantee freedom of the press to ensure free flow of information. The citizens need information to understand the day to day affairs of the society both on its civil and political side.
Voice of the people to be heard The relationship between the press and the people has yet another dimension. The voice of the unrepresented sections of the society, their problems, grievances, hopes and aspirations have to be heard and their participation in the governance assured.
Participants