Public Relations and Social Marketing

PUBLIC RELATIONS AND SOCIAL MARKETING 4(1+3)

Lesson 3 : Models, Process and Tools of PR in Public, Private and Government Sector

References

1. Narasimha Reddi C. V. 2009 Effective Public Relations and Media Strategy PHI Learning PVT. Connaught circus New Delhi.
2. Paul A Argenti Strategic Corporate Communication 2007 Tata MC MC Graw-Hill Publishing Company Limited New Delhi.
3. Bhimani and Rita 2002 Face up Tenets, Techniques and Trends of Public Relations for the 21st Century, Rupa, New Delhi.