Strategic market planning is the process of communicating and sharing data between different departments of an organization to collectively formulate future strategies and implement them with maximum efficiency. Strategies regarding which markets to serve and with what products; which brands to extend and at what intervals, are developed.
The strategic planning process helps organizations view their future goals clearly. Strategic marketing planning involves planning the brand strategy, the product strategy, the sales strategy, the sales promotion strategy, and the advertising strategy. Before developing any strategy, a firm has to first develop a corporate mission statement which explains the business of the organization, and its customers.
In social marketing, the marketing objectives are to influence a behavior of a target market and therefore it is important to identify the target prior to determining the specific desired behavior that the plan will influence. Audience research related to desired behaviour has to be conducted for this purpose, based on which goals are set and activities are carried out to achieve them.
Last modified: Thursday, 15 December 2011, 1:04 PM
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