Principles and Techniques of Veterinary and AH Extension

TYPES OF INNOVATION DECISIONS 

• An individual or an organization/social system bases the type of decision on whether an innovation is adopted/rejected.
• The three types of innovation-decisions are:
  • Optional innovation-decisions,
  • Collective innovation-decisions,
  • Authority innovation-decisions.
• Optional Innovation-Decision
  • This decision is made by an individual who is in some way distinguished from others in a social system.
• Collective Innovation-Decision
  • This decision is made collectively by all individuals of a social system.
• Authority Innovation-Decision
  • This decision is made for the entire social system by few individuals inpositions of influence or power.