Principles and Techniques of Veterinary and AH Extension

CHARACTERISTICS OF INNOVATIONS 

• Rogers defined several intrinsic characteristics of innovations that influence an individual’s decision to adopt or reject an innovation.
• The relative advantage is how improved an innovation is over the previous generation.
• Compatibility is the second characteristic, the level of compatibility that an innovation has to be assimilated into an individual’s life.
• The complexity of an innovation is a significant factor in whether it is adopted by an individual. If the innovation is too difficult to use an individual may not adopt it.
• The fourth characteristic, trialability, determines how easily an innovation may be experimented with as it is being adopted.
• The final characteristic, observability, is the extent that the results of an innovation are visible.