Principles and Techniques of Veterinary and AH Extension

Use of the local leader

USE OF LOCAL LEADER

• A good extension worker/veterinarian always tries to get the support of the local leaders/farmers in his extension work.
• In any extension organization there will be a small number of professional extension agents. It is not possible for the extension agent to contact each and every farmer in his area of operation.
• This can be solved by appointing or engaging local leaders in their extension activities.

The local leaders serve the following purposes:

• Can assume responsibility for certain activities in the absence of extension agent.
• Help to organize local extension agents.
• Assist directly in the spread of new ideas and practices by demonstrating them in their fields.
• Serve as point of contact between the agent and the farmers.
• Working with local leader also builds closer ties with local farmers, and encourages farmers’ confidence in the extension service.